ASDS Business of Aesthetics Series

ASDS Business of Aesthetics Series

+ Include: 5 videos, size:  GB

+ Target Audience: dermatologists and dermatologic surgeons

+ Information:

The Business of Aesthetics series provides tools and tips from leading ASDS experts to improve the business side of your cosmetic dermatology practice, with the following one-hour on-demand sessions.

Maximize the Patient Experience: Increasing Conversion to Further Services
Moderator: Deirdre Hooper, MD
Panelists: Sue Ellen Cox, MD; Lisa Donofrio, MD; Jeffrey Dover, MD, FRCPC; Melanie Palm, MD, MBA

Cutting Edge Marketing Strategies in the Digital Era
Moderator: Michelle Henry, MD
Panelists: Shannon Humphrey, MD; Ava Shamban, MD; Omar Noor, MD; Janelle Vega, MD

Where, When and How to Invest in Emerging Technology
Moderator: Mark Taylor, MD
Panelists: Eric Bernstein, MD, MSE; Catherine DiGiorgio, MD; Suzanne Kilmer, MD; Gilly Munavalli, MD

Practice Startups and Partnerships From Planning to Execution
Moderator: Kavita Mariwalla, MD
Panelists: Amelia Hausauer, MD; Jeffrey Hsu, MD; Sarah Jackson, MD; Julie Karen, MD; Daniel Wasserman, MD

Practice Models From Coast to Coast
Moderator: Heidi Prather, MD
Panelists: Sheila Farhang, MD; Rishi Gandhi, MD; Rosalyn George, MD; Seaver Soon, MD

The American Society for Dermatologic Surgery (ASDS) Business of Aesthetics Series is best for dermatologists and dermatologic surgeons who want practical, physician‑focused training in the business, financial, and operational aspects of running a successful aesthetic practice.

 Who Should Use It

• Dermatologists and dermatologic surgeons in private practice or group settings who want to strengthen their business acumen.
• Early‑career physicians preparing to launch or expand an aesthetic practice.
• Residents and fellows seeking exposure to the non‑clinical side of aesthetic medicine.
• Practice managers and physician leaders who need structured guidance on financial, marketing, and operational strategies.

 What You’ll Learn

The series is designed to cover core business topics tailored to aesthetic medicine, including:

• Practice management essentials: staffing, workflow optimization, and patient experience.
• Financial literacy: budgeting, revenue cycles, profitability, and investment in new technologies.
• Marketing and branding: strategies to attract and retain patients in competitive markets.
• Legal and compliance issues: contracts, risk management, and regulatory considerations.
• Leadership and growth strategies: building sustainable, scalable aesthetic practices.

+ Topics:

• Maximize the Patient Experience: Increasing Conversion to Further Services Presentation: Deirdre Hooper, MD, Sue Ellen Cox, MD, Lisa Donofrio, MD, Jeffrey Dover, MD, FRCPC, Melanie Palm, MD, MBA, 62 min 28 sec
• Cutting Edge Marketing Strategies in the Digital Era Presentation: Michelle Henry, MD, Shannon Humphrey, MD, FRCPC, Ava Shamban, MD, Omar Noor, MD, Janelle Vega, MD, 56 min 57 sec
• Where, When and How to Invest in Emerging Technology Presentation: Mark Taylor, MD, Eric Bernstein, MD, MSE, Catherine Digiorgio, MD, Suzanne Kilmer, MD, Girish S. Munavalli, MD, 61 min 9 sec
• Practice Startups and Partnerships From Planning to Execution Presentation: Kavita Mariwalla, MD, Amelia Hausauer, MD, Jeffrey Hsu, MD, Sarah Jackson, MD, Julie Karen, MD, Daniel Wasserman, MD, 59 min 8 sec
• Practice Models from Coast to Coast Presentation: Heidi Prather, MD, Sheila Farhang, MD, Rishi Gandhi, MD, Rosalyn George, MD, Seaver Soon, MD, 63 min 23 sec